Maralytics

Plug your sales system into Maralytics and move your marketing from hunches to proof. In a few minutes, connect your POS (Square, Vend, Xero, or Lightspeed Kounta), map locations and product categories, and pull in recent sales so you have context before you spend. Set targets—revenue, margin, average order value—and define what counts as campaign costs. Add your team with the right permissions, choose how often to sync, and you’re ready to plan with live numbers instead of spreadsheets.

Build a campaign the way you actually work. Pick a channel (paid social, email, search, print, radio, in-venue screens), choose the stores or regions, and link the SKUs, menu items, or offers you want to move. Assign promo codes or tags so in-store and online sales tie back to the initiative. Enter budget and flight dates, then launch. For hospitality, tie a brunch promo to weekend hours and track covers, spend per head, and upsells. For retail, connect an end-of-season sale to clearance SKUs and monitor sell-through by size and color. For tourism or entertainment, attach ticket or package identifiers to see which ads fill seats or tours fastest. Dashboards update as transactions land, so you can spot momentum the same day.

Make better calls with metrics that matter. Compare uplift against a baseline or a control location, see net revenue and gross profit attributed to each campaign, and watch customer mix (new vs returning) and basket composition shift. Drill into time-of-day results to coordinate staffing, or into item-level margins to avoid promoting low-profit products. Test two headlines or offers, pause weak variants, and push budget into winners. Use pacing alerts to catch overspend or underdelivery before it hurts performance. Turn high-performing combinations of audience, message, and products into templates so your next launch takes minutes, not hours.

Report without manual work. Build custom views that group results by channel, location, audience, or product range. Export to PDF, CSV, or Excel, or schedule weekly emails to managers, franchisees, and finance. Share read-only links with agencies or partners so everyone sees the same source of truth. For mixed environments—e-commerce plus storefronts—Maralytics rolls both streams into one ROI view, making it easy to justify spend and plan inventory. By standardizing how you tag, track, and review activity, you’ll turn scattered campaigns into repeatable playbooks that align marketing with operations and cash flow.